Awa Dance Festival: The Magnificent Dance of Tokushima

Awa Odori Festival

The Awa Dance Festival, known as Awa Odori (阿波踊り) in Japanese, is a vibrant celebration that takes place from the 12th to the 15th of August each year as part of the Obon festival in Tokushima Prefecture, located on the picturesque Shikoku island of Japan. Awa Odori holds the distinction of being the largest dance festival in Japan, drawing the enchantment of over 1.3 million tourists from around the world annually.

The Dance of Awa: A Spectacle of Music and Movement

At the heart of the Awa Dance Festival are the captivating performances of choreographed dancers and musicians collectively known as “ren” (連). These spirited participants energetically dance their way through the streets, delighting the audience with their rhythmic movements and joyful expressions.

The accompanying music, a harmonious blend of traditional Japanese instruments, including the shamisen lute, taiko drums, shinobue flute, and the kane bell, adds a melodious backdrop to the lively procession.

Draped in traditional obon dance costumes that reflect the rich cultural heritage of Japan, the performers bring to life the essence of Awa Odori. As they traverse the streets, they engage in rhythmic chants and songs, creating an immersive experience that transports spectators to a world where tradition and festivity intertwine seamlessly.

The festival derives its name from “Awa,” which was the ancient feudal administration title for Tokushima Prefecture, and “odori,” which translates to “dance.” Thus, Awa Odori can be interpreted as “the dance of Awa.”

A Tapestry of History and Tradition

The origins of the Awa Dance Festival can be traced back to the rich tapestry of Japanese cultural traditions. Elements of the festival’s dance style find their roots in Buddhist priestly dances, such as Nembutsu-odori and hiji-odori, which were practiced during the Kamakura period (1185–1333). Additionally, kumi-odori, a spirited harvest dance celebrated over several days, also played a role in shaping the festival’s exuberant dances.

The festival’s connection to the Obon festival, also known as the “Festival of the Dead,” is significant. Obon is a revered Japanese Buddhist celebration during which it is believed that the spirits of deceased ancestors visit their living relatives for a brief period each year. This connection with the spirit world infuses Awa Odori with a profound sense of cultural and spiritual significance.

Interestingly, the term “Awa Odori” itself did not come into common use until the 20th century. However, the grandeur and revelry of Bon festivities in Tokushima can be traced back to the 16th century. It was a time when these festivities were already renowned for their size, exuberance, and the spirit of joyful anarchy that permeated the celebrations.

The Legend of Awa Odori’s Birth

One captivating legend attributes the birth of Awa Odori to a spirited and spontaneous celebration during the late 16th century. Lord Hachisuka Iemasa, the daimyō of Awa Province, hosted an exuberant event to commemorate the inauguration of Tokushima Castle.

In the midst of the revelry, fueled by copious amounts of sake, the local populace began to sway, stagger, and weave through the streets, a sight resembling a lively dance. To complement this jubilant spectacle, individuals picked up readily available musical instruments and started playing a simple yet infectious rhythmic melody. With sheer spontaneity, they created lyrics for the melody, further enhancing the joyous atmosphere.

The song, known as “Awa Yoshikono Bushi,” extols Lord Hachisuka Iemasa for bestowing upon the people the gift of Awa Odori. The lyrics, which describe the lasting legacy of Awa’s lord, are:

Awa no tono sama Hachisuka-sama ga ima ni nokoseshi Awa Odori.

This translates to: “What Awa’s Lord Hachisuka left us to the present day is Awa Odori.”

While this legend is widely popular and the song lyrics form a crucial part of the festival’s narrative, historian Miyoshi Shoichiro asserts that this story first appeared in a Mainichi Shimbun newspaper article in 1908. It lacks concrete evidence to substantiate its historical accuracy. Consequently, it remains uncertain whether the lyrics existed prior to the article’s publication or were composed afterward.

Awa Odori Through the Ages

Historical records shed light on the evolving nature of the Awa Odori festival over the centuries. In the 17th century, the Tokushima-han feudal administration issued edicts that provide insights into the festival’s history:

  1. Duration Limit: The bon-odori, a dance associated with Obon, was limited to a three-day period.
  2. Samurai Prohibition: Samurai were expressly forbidden from participating in the public celebration. While they were permitted to dance within their own premises, they were required to keep their gates closed, and any quarrels, disputes, or unruly behavior were strictly prohibited.
  3. Temple Grounds Prohibition: Bon-odori dances were not allowed to take place within temple grounds.
READ :   Seto & Nagakute

These edicts reflect the significance of Awa’s bon-odori during the 17th century. The festival had evolved into a major event that spanned three days, disrupting the usual routines of the city.

Furthermore, it appears that samurai, peasants, and merchants alike joined in the festivities, even though their involvement occasionally led to brawls and unsavory behavior. To maintain order, regulations were enforced, including prohibitions on carrying swords, daggers, or poles during the festival.

In 1685, dancers were barred from performing after midnight, and restrictions were imposed on wearing head or face coverings, underscoring the concern for public order during the festival.

However, the Meiji period (1868–1912) brought a decline in the festival’s vibrancy. The indigo trade, which had previously financed the festival, suffered due to the influx of cheaper chemical dyes. As a result, the festival lost some of its luster.

The Resurgence of Awa Odori

The Awa Odori festival experienced a revival during the Shōwa period, which began in 1926. Tokushima Prefectural authorities took proactive measures to rekindle the festival’s spirit and promote it as the region’s premier tourist attraction. This marked the inception of the festival under the name “Awa Odori.”

The Melody of Awa Yoshikono

Awa Odori is intrinsically linked to a song called “Awa Yoshikono,” a localized rendition of the Edo period folk song known as Yoshikono Bushi. The song is a symphony of both sung and chanted verses and forms an integral part of the festival’s musical repertoire.

While the melodic component of the song can be traced to Kumamoto in Kyūshū, the Awa version has its origins in Ibaraki Prefecture. From there, it spread back to Nagoya and Kansai.

The lyrics of the first verse of “Awa Yoshikono Bushi” honor Lord Hachisuka Iemasa and celebrate his role in gifting Awa Odori to the people. The verse reads:

Awa no tono sama Hachisuka-sama ga ima ni nokoseshi Awa Odori.

This translates to: “What Awa’s Lord Hachisuka left us to the present day is Awa Odori.”

During the parade, the song is typically sung when the dancers come to a halt, providing an opportunity for a stationary dance. Whether at street intersections or in front of ticketed stands equipped with amplification systems, the spirited participants often break into the Awa Yoshikono chant, immersing spectators in the festival’s infectious enthusiasm.

In addition to the sung segments, the dancers and musicians engage in call-and-response patterns known as “hayashi kotoba.” These patterns, such as “Ayattosa, Ayattosa,” “Hayaccha yaccha,” “Erai yaccha, erai yaccha,” and “Yoi, yoi, yoi, yoi,” lack specific semantic meanings but serve to invigorate and engage the dancers and audience alike.

The Dance Styles of Awa Odori

Awa Odori showcases two distinct dance styles: Nagashi and Zomeki.

Nagashi (Daytime Dance): During the daytime, the dancers perform the Nagashi style of dance. This style is characterized by its restrained and graceful movements. The dance patterns are deliberate and measured, reflecting a sense of refinement. It is a more controlled expression of the festival’s spirit.

Zomeki (Nighttime Dance): As night descends upon the festival, the dancers transition to the Zomeki style, known for its exuberance and frenzied movements. In stark contrast to Nagashi, Zomeki is marked by energetic and spirited dances that captivate the senses. The festival comes alive with the dynamic performances under the cover of darkness.

The choreography for men and women dancers differs significantly. For the men’s dance:

  • Footwork: Right foot and right arm are extended forward, toes touching the ground, followed by a step with the right foot crossing over the left leg. This sequence is then repeated with the left leg and arm. The hands create triangles in the air with a flick of the wrists, starting from different points. Men maintain a low crouch, with knees pointing outward and arms held above the shoulders.

In contrast, the women’s dance adheres to the same basic steps but showcases distinct postures and gestures:

  • Footwork: The restrictive nature of the kimono attire allows only small steps forward, but it permits a crisp kick backward. Hand movements are more refined and graceful, with gestures reaching upward towards the sky. Women often dance in tight formation, delicately poised on the ends of their geta sandals.

It’s worth noting that in recent years, adult women, particularly those in their twenties, have increasingly embraced the men’s dance style, blurring traditional gender boundaries within the festival.

Awa Odori: A Living Tradition

Some of the larger ren (dance groups) participating in the Awa Odori festival feature a captivating dance known as the yakko odori, or kite dance. This particular dance involves an acrobatic performer dressed in vibrant attire.

The dancer executes a mesmerizing routine, darting forward and backward, executing cartwheels and somersaults, all with a touch of freestyle choreography. In certain renditions, other male dancers mimic the movement of a kite string, forming a sinuous line, while another dancer at the opposite end simulates controlling the kite.

The Awa Dance Festival is not just a historical relic; it is a living, breathing tradition that continues to evolve with the passage of time. While preserving its cultural essence and traditional elements, the festival embraces change and adaptation.

This adaptability is reflected in the participation of children and adolescents of both genders who perform the men’s dance. Moreover, the festival has witnessed a growing number of adult women enthusiastically adopting the men’s dance style, breaking free from historical gender constraints.

Awa Odori’s resilience and enduring popularity lie in its ability to resonate with people from all walks of life. It transcends generational boundaries, uniting participants and spectators alike in a shared celebration of joy, music, and dance.

The Modern Awa Odori Experience

Awa Odori has transcended its historical origins to become a major cultural event, drawing tourists and enthusiasts from around the world. The festival is an extravagant showcase of traditional Japanese dance and music, enhanced by the enthusiasm and dedication of its participants.

READ :   Naeba Ski Resort

Today, the festival’s scale is staggering, with more than 1.3 million visitors making their way to Tokushima Prefecture each year. The city itself transforms into a dynamic stage where the streets come alive with captivating performances. Awa Odori has evolved into a major tourist attraction, captivating the hearts and minds of people both in Japan and abroad.

Visitors have the opportunity to witness the magic of Awa Odori through multiple performances held throughout the festival period. The dancers, musicians, and singers combine their talents to create a mesmerizing spectacle that transcends cultural and linguistic barriers. The vibrant colors of the dancers’ costumes, the infectious rhythms of traditional instruments, and the communal spirit of celebration converge to offer an unforgettable experience.

In addition to the large-scale performances, smaller, intimate gatherings of ren groups can be found scattered throughout the city. These more personal settings allow for a closer interaction with the performers and a deeper appreciation of the artistry behind Awa Odori.

Awa Odori Beyond the Streets

While the streets of Tokushima become the primary stage for Awa Odori, the festival’s influence extends beyond the parade routes. The spirit of Awa Odori permeates every corner of the city during the festival days.

Local businesses, restaurants, and shops embrace the festival by offering special promotions, themed menus, and souvenirs. Tourists have the opportunity to savor traditional Japanese cuisine, sample local delicacies, and acquire unique mementos that capture the essence of Tokushima.

For those seeking a more immersive experience, there are opportunities to participate in workshops and dance alongside the ren groups. Visitors can learn the basic dance steps, don traditional costumes, and become an integral part of the Awa Odori celebrations. This hands-on engagement allows individuals to forge a deeper connection with the festival and its traditions.

Awa Odori’s Global Appeal

The Awa Dance Festival has earned its place on the global stage, captivating the imaginations of people far beyond Japan’s borders. Its unique blend of cultural heritage, artistic expression, and joyful celebration has turned it into a must-see event for travelers and culture enthusiasts worldwide.

The festival’s global appeal is amplified by the digital age, which allows for the sharing of Awa Odori’s mesmerizing performances with a worldwide audience. Videos and images captured during the festival often go viral on social media platforms, further spreading the festival’s renown.

Planning Your Visit to Awa Odori

For those contemplating a journey to witness the splendor of Awa Odori in person, careful planning is essential to ensure a memorable experience. Here are some key considerations to help you make the most of your visit:

Festival Dates:

The Awa Dance Festival takes place from the 12th to the 15th of August each year. These dates coincide with the Obon festival, making it a vibrant and spiritually significant time to visit Tokushima.


Due to the festival’s immense popularity, it is advisable to book accommodation well in advance. Tokushima offers a range of lodging options, including hotels, guesthouses, and traditional ryokans. Staying within the city center provides convenient access to the festival’s main events.


Accessing Tokushima is relatively straightforward. Travelers have the option of arriving by plane or ferry. There are direct flights to Tokushima Airport from major Japanese cities, making air travel a convenient choice. Alternatively, ferries connect Tokushima with various ports in Japan.

Festival Schedule:

Prior to your visit, it is advisable to check the festival schedule for specific performance times and locations. Familiarizing yourself with the parade routes and ren groups you wish to see will help you plan your itinerary effectively.

Cultural Etiquette:

While the festival is a joyful and exuberant celebration, it is important to respect the cultural etiquette and traditions associated with Awa Odori. Observing the performances with enthusiasm and courtesy is greatly appreciated.

Be Prepared:

As you prepare for your visit, consider factors such as weather conditions. August in Japan can be hot and humid, so dressing appropriately, staying hydrated, and wearing comfortable shoes are essential for a comfortable experience.

Awa Odori in the Modern Era

In the modern era, the Awa Dance Festival, Awa Odori, stands as a testament to the enduring power of cultural traditions. It has evolved from a spirited local celebration to a globally recognized event that bridges cultures, transcends generations, and brings people together in the spirit of joy and unity.

The festival’s ability to adapt and grow while preserving its cultural roots serves as a vibrant reminder of the beauty of tradition in a rapidly changing world. Awa Odori invites all who attend to partake in the celebration, to dance, to sing, and to revel in the rich tapestry of Japanese culture.

As the sun sets over the streets of Tokushima during the festival, and the enchanting melodies of the shamisen and flute fill the air, one cannot help but be swept away by the magic of Awa Odori. It is a celebration of life, of history, and of the enduring human spirit—a celebration that continues to thrive, enchant, and inspire all those fortunate enough to witness its brilliance.

In conclusion, the Awa Dance Festival, Awa Odori, is more than a cultural event; it is a testament to the enduring spirit of celebration and unity. Its history, evolution, and global appeal make it a remarkable symbol of Japan’s rich cultural heritage. Whether you are drawn by the captivating performances, the vibrant atmosphere, or the opportunity to partake in a centuries-old tradition, Awa Odori offers an unforgettable experience that celebrates the joy of life and the beauty of human connection.

READ :   Minato Mirai 21

Awa Dance Festivals Beyond Tokushima

While the Awa Dance Festival in Tokushima Prefecture is undoubtedly the most famous and iconic celebration of its kind, it has inspired similar events in other parts of Japan and even abroad. These festivals and cultural expressions have taken root in various communities, serving as a testament to the enduring appeal and influence of Awa Odori.

Kōenji Awa Dance Festival: Tokyo’s Vibrant Tribute

Kōenji, a bustling district in Tokyo, has established its own Awa Dance Festival, paying homage to the traditions and energy of the Tokushima original. This Tokyo-based festival was initiated in 1956, driven by the urban migrants who had relocated from Tokushima Prefecture to the capital city. Over the decades, it has grown into a vibrant and lively event that captures the spirit of Awa Odori.

Scale and Participation

The Kōenji Awa Dance Festival is the second largest of its kind in Japan, second only to the Tokushima festival. Each year, it boasts an impressive lineup of approximately 188 dance groups, totaling around 12,000 dancers who take to the streets. This impressive display of dance and music has the power to captivate and mesmerize an audience of around 1.2 million visitors who come to witness the spectacle.

Urban Adaptation

The Kōenji Awa Dance Festival has adapted to its urban surroundings while staying true to the essence of Awa Odori. The festival takes place on the streets of Kōenji, infusing this Tokyo neighborhood with the lively and colorful atmosphere that characterizes Awa Odori. Despite the urban setting, the festival’s energy and spirit remain undiminished.

Cultural Exchange

This Tokyo-based festival serves as a prime example of cultural exchange within Japan. It demonstrates how the traditions and customs of one region can find a new home in a bustling metropolis like Tokyo. The Kōenji Awa Dance Festival not only connects the Tokyo community to the heritage of Tokushima but also contributes to the preservation and promotion of Awa Odori on a national scale.

Awa Odori Goes International: The Paris Connection

Awa Odori’s influence and appeal extend far beyond Japan’s borders. In an effort to promote Awa Odori and Japanese “matsuri” culture abroad, the Japanese production company Tokyo Story organized a special Awa Odori performance in Paris in 2015. This international endeavor aimed to introduce the vibrant and captivating world of Awa Odori to an international audience.

Cross-Cultural Celebration: The Paris Awa Odori performance served as a bridge between Japanese culture and a global audience. By bringing Awa Odori dancers from Japan to Paris, this event created a unique and memorable cultural exchange. It allowed international spectators to witness the beauty and energy of Awa Odori firsthand.

Matsuri Culture Abroad: Matsuri, or traditional Japanese festivals, hold a special place in Japanese culture. They are celebrations of community, heritage, and joy. By showcasing Awa Odori in an international setting, the event aimed to share the essence of matsuri culture with people from diverse backgrounds, fostering a deeper appreciation for Japanese traditions.

Global Impact: Awa Odori’s global journey highlights the universal appeal of cultural expressions that celebrate life, music, and dance. While rooted in Japanese traditions, Awa Odori resonates with audiences worldwide, transcending language barriers and cultural differences.

Awa Dance in Popular Culture: On Screen and Beyond

The spirit and spectacle of Awa Odori have not only captivated festivalgoers but also found their way into popular culture, including films, novels, and even anime. Awa Odori’s vibrant and rhythmic performances have left an indelible mark on various forms of entertainment.

Awa Dance on the Silver Screen

Awa Dance (2007): “Awa Dance” is a Japanese movie released in 2007, starring Nana Eikura. While the film may not be directly centered around the festival, the title itself reflects the cultural significance of Awa Odori and its resonance in Japanese society.

Bizan (2007): In the movie “Bizan,” starring Matsushima Nanako, the Awa Dance Festival plays a prominent role. The festival’s exuberant performances and cultural significance are intertwined with the storyline, showcasing its enduring relevance in modern Japan.

Awa Odori in Literature and Anime

Golden Time: The novel series and anime “Golden Time” feature the Awa dance prominently. Lead cast members and their friends in a college club known as the Japanese Festival Culture Research Society perform the Awa dance multiple times during the story. This representation underscores the festival’s enduring appeal among younger generations.

Anime Cameos: Awa Odori has also made appearances in anime as part of its cultural tapestry. Popular anime characters have been depicted practicing the Awa dance, further cementing its status as a celebrated cultural phenomenon. Notably, posters featuring anime characters participating in the Awa dance are created annually for the festival, creating a unique blend of traditional and contemporary culture.

Awa Odori in Studio Ghibli’s “Pom Poko”

In the Studio Ghibli film “Heisei Tanuki Gassen Ponpoko” (released as “Pom Poko” in English-speaking countries), a scene showcases the film’s mischievous tanuki using their transformation magic to create a parade of yokai. Within this enchanting display, a procession of tiny Awa dancers adds a touch of whimsy and cultural reference to the film. This inclusion reflects the enduring charm and recognition of Awa Odori even in the realm of animated storytelling.

The Global Impact of Awa Odori

The journey of Awa Odori from Tokushima’s streets to international stages, cinema screens, and literary pages underscores its global impact. Awa Odori’s infectious energy, rich cultural heritage, and captivating performances have transcended geographical boundaries to become a cherished cultural export of Japan.

Its presence in international films, novels, and anime serves as a testament to the festival’s ability to capture the imagination and inspire creative expression. Awa Odori has woven itself into the fabric of popular culture, contributing to the broader tapestry of global entertainment.

In conclusion, Awa Odori is more than just a traditional Japanese dance festival—it is a vibrant and enduring cultural phenomenon that continues to evolve and expand its influence. Whether witnessed on the bustling streets of Tokushima, the urban landscape of Tokyo’s Kōenji district, or in international performances, Awa Odori radiates the joy of life and the spirit of celebration. Its legacy as a cultural treasure and a source of inspiration for artists and filmmakers around the world ensures that Awa Odori will continue to dance its way into the hearts of people everywhere.