Ski, play, photograph, and drink your way through Furano, a charming town located in the heart of Hokkaido, japan. With its picturesque rolling hills, stunning natural landscapes, and a wide range of outdoor activities, Furano offers something for everyone. Whether you’re a skiing enthusiast, a wine lover, or a nature enthusiast, there are plenty of attractions and experiences to enjoy in this beautiful town.

One of the highlights of Furano is its world-class skiing opportunities. In winter, the town transforms into a winter wonderland, offering excellent downhill and cross-country skiing slopes. Furano Ski Resort is a popular destination for skiers of all levels, with long, fast, and challenging runs. The resort has even hosted World Cup races, showcasing its reputation as a premier skiing destination. The soft powder snow and breathtaking mountain views make skiing in Furano an unforgettable experience.

Aside from skiing, Furano offers a plethora of outdoor activities that can be enjoyed in every season. In warmer weather, you can go river rafting, trekking, cycling, and golfing. The Sorachi River, which runs through Furano, provides the perfect setting for exciting river rafting adventures. You can navigate the rapids, enjoy the scenic views, and immerse yourself in the beauty of nature. For hiking enthusiasts, Furano offers numerous trails that lead to stunning viewpoints and hidden gems. Whether you prefer a leisurely stroll or a challenging hike, there are options available for all fitness levels.

One of the most iconic attractions in Furano is its vast lavender fields. The town is famous for its lavender production, and during the summer months, the fields come alive with vibrant purple blooms. A visit to Furano Lavender-no-Mori is a must during this time, where you can stroll through the fragrant fields and immerse yourself in the beauty of nature. The lavender is not only a feast for the eyes but is also used in the production of perfume, cosmetics, and other products. It’s a sensory experience like no other.


For photography enthusiasts, Furano offers endless opportunities to capture breathtaking landscapes and natural wonders. From the stunning views of Mt. Tokachi to the colorful autumn foliage, there is always something to capture with your camera lens. One of the best ways to appreciate the beauty of Furano is by taking a hot air balloon ride. Floating above the vast fields of lavender and other blooms, you can capture incredible aerial shots and create lasting memories.

When it comes to food and drinks, Furano does not disappoint. The town is known for its locally produced wine, and there are wineries open to the public for tastings. Furano has been producing wine since 1972, and the wine festival held in September is a must-attend event. You can sample different types of wines, indulge in gourmet food made with local ingredients, and participate in unique activities such as barrel races and grape stomping. It’s a celebration of the town’s rich wine culture and a chance to immerse yourself in the local culinary scene.

In addition to wine, Furano offers a wide range of dining options that showcase the best of Hokkaido’s cuisine. From fresh seafood to hearty Hokkaido-style ramen, there is something to satisfy every palate. The town is also known for its dairy products, such as cheese and ice cream, made from the high-quality milk produced in the region. Exploring the local food scene in Furano is a delicious adventure that will delight your taste buds.

Getting to Furano is relatively easy, with multiple transportation options available. You can reach the town by train, bus, or car. A Hakodate Main Line limited express train to Takikawa followed by a Nemuro Main Line train to Furano is a convenient option for those traveling by train. The journey takes approximately 2 hours, and you can enjoy the scenic views along the way. Alternatively, you can catch a Hokkaido Chuo bus from Sapporo to Furano, which takes about two and a half hours. Once you arrive in Furano, getting around the town and its various attractions is easiest by rental car.

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In conclusion, Furano is a hidden gem in Hokkaido, offering a diverse range of attractions and experiences for visitors to enjoy. Whether you’re a ski enthusiast, a nature lover, a photography enthusiast, or a food and wine lover, Furano has something to offer. From world-class skiing slopes to stunning lavender fields, there are endless opportunities to explore, play, and indulge in the beauty of nature. So pack your bags, grab your camera, and get ready to embark on an unforgettable adventure in Furano, Japan.

Address And Maps Location:

Furano-shi, Hokkaido

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